Whilst having a website for your business is a step in the right direction, you need to do more if you are to get the maximum benefits from it. in this case, we are not talking about the design or the optimisation of a site.
We are talking about the content and the layout of a business website. No matter what your industry or niche is, you must make sure that your website has the following things.
A Well-Written “About Us” Section
Within every industry, there are numerous niche businesses that deal with different aspects of the industry. The only way a potential customer can know if your business is the right fit for them, is if you clearly explain who you are and what products/services you offer.
Give a background of how the business was established, and the values that drive you. More people will be inclined to work with you if they like who you are, and what you represent as a business.
A Professional Showcase Of Your Products/Services
Once the visitor understands your business model, show them what you have to offer. If you deal with physical products, post professional pictures of them with an informative description. Even if you offer services, post pictures of your premises, or the results of your work.
You can also use short videos to improve the experience. It is always a good idea to include prices or price estimates, if possible, so as to prepare a potential client. You can see a an example of our website design clients on our homepage titlled “Our Work”. Call us today and learn more about website costs in Ireland.
Many people want to be educated before they are convinced to buy certain products. A blog is a great way to share your industry knowledge, and to engage your site visitors. Make sure that you post relevant articles on the blog and update it on a regular basis. When people see that you are knowledgeable and helpful with the things that matter to them, they will also trust your products.
Up-To-Date Contact Information
An interested customer may want to contact you to make further inquiries, so it’s important to provide valid phone numbers and email addresses. In this age of social media, it is also a good idea to provide your social media page or handles, for the sake of younger clients. If any of the contact information changes, ensure that you also update the website.
An Interactive Section
Today, it is not enough to just provide contact information. Provide a way for potential clients/customers to reach out to you right on the website. It can be a comments section, or a section where someone can ask a question. Make sure that the questions are always answered satisfactorily and within the shortest time possible.
Customer Reviews Section
Most people are likely to trust your business and your products if they see great reviews by other people. You should, however, have control over which reviews get published on the website, to avoid negative or malicious comments that will be seen by your visitors.
The above features of a business website should be complimented with a professional design. Overall, the website should be visually attractive and easy to navigate. The fonts and colors used should represent your brand, while still making for a good user experience. Also, ensure that the site is professionally optimized so that more potential customers will visit your site.