justin
Search Engine Optimisation (SEO)
- May 15, 2020
- , 11:08 pm
- , Uncategorized
SEO is the acronym for Search Engine Optimisation. It’s the practice of optimising a website to make it appear more prominent in Google’s – or any other search engine’s – search results. SEO focuses on rankings in the organic (non-paid) search results.
In order to make web pages appear in high positions in the search results, SEO tries to shape a website according to Google’s algorithm. Although this algorithm is a closely guarded secret, experience gives us a good idea about the important factors. However to keep us on out toes Google routinely changes various aspects of it algorithm and we must then figure out what actions are required in order to have the SERP’s remain in a prominent position.
The main factors in Google’s algorithm can be divided into two categories, which decide where your website ranks:
On-page SEO factors
On-page SEO factors are the actions you take to influence on your own website. Various kinds of technical aspects of your website are important for the chances of your website to rank in the search engines. The basic structure and speed of your website in addition to the content are other important on-page SEO factors.
Off-page SEO factors
These off-page SEO factors are a bit more difficult to influence. The most important off-page factor are the links to your site and this is often one of the most difficult areas to excel at as good quality links are hard to come by and long gone are the days of buying bulk links from dubious sources. The more (relevant) sites link to your website, the higher your ranking in Google will be.
SEO should be a sustainable and long-term strategy. Engaging in poor work practices in order to fit Google’s algorithm may work in the short term – but you will eventually be found out and could suffer a penalty from Google. Their aim is to organise the world’s information and make it relevant and broadly accessible. Google offer up for their users the best results for a specific keyword or search term. If you want to rank for that keyword, you should simply aim to be the best in your industry.
Being the best means focusing on a site that is fast, mobile friendly, security protected, well structured and offers a great user experience (ux), in addition to having engaging content.You should focus on all these aspects of website optimisation in order to achieve the best result.
justin
Search Engine Optimisation (SEO)
- May 15, 2020
- , 11:08 pm
- , Uncategorized
SEO is the acronym for Search Engine Optimisation. It’s the practice of optimising a website to make it appear more prominent in Google’s – or any other search engine’s – search results. SEO focuses on rankings in the organic (non-paid) search results.
In order to make web pages appear in high positions in the search results, SEO tries to shape a website according to Google’s algorithm. Although this algorithm is a closely guarded secret, experience gives us a good idea about the important factors. However to keep us on out toes Google routinely changes various aspects of it algorithm and we must then figure out what actions are required in order to have the SERP’s remain in a prominent position.
The main factors in Google’s algorithm can be divided into two categories, which decide where your website ranks:
On-page SEO factors
On-page SEO factors are the actions you take to influence on your own website. Various kinds of technical aspects of your website are important for the chances of your website to rank in the search engines. The basic structure and speed of your website in addition to the content are other important on-page SEO factors.
Off-page SEO factors
These off-page SEO factors are a bit more difficult to influence. The most important off-page factor are the links to your site and this is often one of the most difficult areas to excel at as good quality links are hard to come by and long gone are the days of buying bulk links from dubious sources. The more (relevant) sites link to your website, the higher your ranking in Google will be.
SEO should be a sustainable and long-term strategy. Engaging in poor work practices in order to fit Google’s algorithm may work in the short term – but you will eventually be found out and could suffer a penalty from Google. Their aim is to organise the world’s information and make it relevant and broadly accessible. Google offer up for their users the best results for a specific keyword or search term. If you want to rank for that keyword, you should simply aim to be the best in your industry.
Being the best means focusing on a site that is fast, mobile friendly, security protected, well structured and offers a great user experience (ux), in addition to having engaging content.You should focus on all these aspects of website optimisation in order to achieve the best result.