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Google Adwords is a form of paid advertising also known as PPC (Pay Per Click). This is one way in which Google generates income – it is also a way in which you can propel your business or service towards the top of the search results ! This is how it works. People search for a […]

ust last week Microsoft agreed to buy professional social network Linkedin for a reported $26.2 billion – seen by many as both a bold move and a huge gamble. What exactly are they getting for this vast amount of money ? Answer – access to a huge amount of personal data. It is thought that

Local Search Marketing – the importance of “Google My Business” listings With so many people using the web to search for information on local businesses and services it is difficult to stand out and be seen. That is why Google My Business listing is an absolute necessity for any business. Have you ever searched for

SEO is the acronym for Search Engine Optimisation. It’s the practice of optimising a website to make it appear more prominent in Google’s – or any other search engine’s – search results. SEO focuses on rankings in the organic (non-paid) search results. In order to make web pages appear in high positions in the search results,

Overview of both WooCommerce & Shopify: So you have decided you are going to sell your products online and perhaps you are not sure as to which e-commerce platform you should incorporate into your website. The two most commonly used solutions are Shopify and WooCommerce. Deciding which one you should choose for your small business largely

You may remember the days of putting up flyers or placing ads in the newspaper to advertise your business. These things are still done, but there are also many other ways to entice new customers and get your name out there. One such process is through local search engine optimization. Here’s a breakdown of what

AdWords can be a very rewarding advertising campaign for businesses. Many may shy away from the complexity, but here is a breakdown of some of the basics that should be able to help you get started. AdWords is based around PPC advertising. So, what is PPC? PPC, or pay-per-click advertising, is a way of marketing

When you’re trying to take your business to the next level, you may be at a loss for things you can do. Some of the major things to do are to have a strong social media presence and advertise. At the same time, you might have been neglecting your website. Some business owners take their

1. Choosing your Domain and Hosting Company Strong domain names (for example at Google and Uber) say so much while saying so little. In addition to being easy to remember, a good domain name needs to accurately reflect your business or sector and be almost impossible to misspell. Researching the right domain name for your

Secure Hotspots  Nowadays, security has become a huge issue whether it be physical or technological. We’ve always had security for our homes, our cars or any of our valuable possessions. But now, we have security for our computers, our tablets and our smartphones. Just as with low physical security in a house, any laptop can