Generative Engine Optimisation
Is your business ready for AI search?
What You Need To Know About AI Overviews
The rise of Generative AI (like Google Gemini, OpenAI’s ChatGPT, Anthropic’s Claude) is fundamentally reshaping search.
AI Overviews, Answer Engines, and conversational search are becoming the new gateway to information.
While traditional SEO remains essential, a new layer is critical: Generative Engine Optimization (GEO).
Prepare now, or be invisible in a few months time.
AI models synthesize answers from vast amounts of web data.
If your content isn’t structured, authoritative, and aligned with how these models evaluate information, you risk becoming invisible in the most prominent new search results – the AI-generated summaries.
It's now
all
about
AI
visibility
What is GEO?
GEO goes beyond keywords and backlinks.
It strategically optimizes your website’s content, structure, and data signals to be understood, trusted, and selected by Generative AI systems (like Gemini, Claude, ChatGPT) as a reliable source for inclusion in their summaries and answers.
Get Found in AI Overviews, Answer Engines, and the Next Wave of Search
The search landscape is transforming. Google’s AI Overviews, ChatGPT answers, and emerging “Answer Engines” are changing how people find information.
Traditional SEO is vital, but it’s no longer enough. Is your website optimized to appear in these AI-generated summaries?
Introducing Generative Engine Optimization (GEO) – our cutting-edge service designed to position your brand at the forefront of AI-driven discovery.
What is GEO?
GEO goes beyond keywords and backlinks. It strategically optimizes your website’s content, structure, and data signals to be understood, trusted, and selected by Generative AI systems (like Gemini, Claude, ChatGPT) as a reliable source for inclusion in their summaries and answers.
How we like to approach
GEO projects
Tell Us About Your Business
We would like you to tell us about your business and what you wish to achieve with an improved online presence.
Once we have gained a good understanding of your requirements and who your customers are, we will be in a position to best advise you what can be achieved.
What is Currently
Workign For You?
Where are your existing leads coming from?
Have you done SEO or any other digital marekting previously?
We can then provide you with an outline of what can be realistically be achived taking into account both your budget and in what timeframe.
Quotation
You will receive a detailed quote and written confirmation of timelines and agreed objectives for your project.
We then request the payment of a deposit so that work can commence on improving your online visibilty.
Future-Proof
Your
Visibility
WITH
GEO
Why GEO Matters Now:
- TAI Overviews Reach Millions: Appearing in Google’s AI Overviews puts your brand directly in front of searchers instantly.
- Capture Early Adopters: Be one of the first in your market to leverage this crucial new visibility channel.
- Future-Proof Your Traffic: As AI becomes the primary way people search, GEO ensures you remain visible and relevant.
- Build Authority with AI: Position your brand as a trusted source recognized by leading AI models.
Our GEO Service Includes:
- AI Content Alignment: Optimizing your content for clarity, comprehensiveness, and direct answers to user intent – making it ideal for AI summarization.
- Structured Data & Entity Enhancement: Strengthening how AI systems understand your content’s context, authorship, and expertise using schema markup and semantic signals.
- Source Authority Signals: Building trust signals that AI models look for (E-E-A-T: Experience, Expertise, Authoritativeness, Trustworthiness).
- Technical Foundation for AI: Ensuring your site architecture and technical health support AI crawling and understanding.
- Prompt & Query Analysis: Understanding the types of queries AI Overviews serve and optimizing your content to match them.
- Monitoring & Adaptation: Tracking your visibility in AI results and continuously refining our strategy as the technology evolves.
Benefits of GEO:
- Gain Prominence in AI Overviews: Reach users directly at the top of search results.
- Drive Qualified AI-Generated Traffic: Attract users actively seeking solutions presented by AI.
- Establish Thought Leadership: Become recognized by AI as a top-tier source in your industry.
- Future-Proof Your Online Presence: Stay ahead of the curve as AI becomes central to search behavior.
- Complement & Enhance Traditional SEO: GEO works synergistically with your existing SEO efforts.
GEO Strategy
Clear Definition & Acronym (GEO): Immediately defines the new term and establishes its meaning.
Problem/Solution Framework: Clearly articulates the challenge (AI changing search) and positions GEO as the essential solution.
Benefit-Driven Language: Focuses on why it matters (visibility in Overviews, future-proofing, authority).
Keywords for AI & Users: Naturally incorporates target terms:
Structured Content: Uses headings, sub-headings, bullet points, and bold text for easy scanning (good for users and AI understanding).
GEO Strategy
- Conciseness & Clarity: Avoids unnecessary jargon; explains complex concepts simply.
- Strong Call to Action (CTA): Tells users exactly what to do next (Consultation, Contact, Learn More).
- Focus on Trust & Authority: Emphasizes E-E-A-T, credibility, and expertise – crucial signals for both human users and AI systems.
- Forward-Looking: Positions GEO as essential for the future of search.
- Integration Mention: Shows how GEO complements existing SEO efforts.
