eCommerce
eCommerce Web Designer Ireland
eCommerce allows consumers to seamlessly exchange goods and services without barriers of time or distance. Electronic commerce has expanded rapidly in recent years and is predicted to continue at this rate, or even accelerate. In the near future the boundaries between “conventional” and “electronic” commerce will become increasingly blurred as more and more businesses move larger sections of their operations onto the Internet.
Some companies in Ireland with eCommerce sites will often want to require users to create an account in order to make a purchase, since this allows for follow-up communication that encourages future sales, as well as tracking customers’ demographic information to analyse sales. However, it’s important to remember that not everybody wants to go through the process of creating an account in order to buy a product.
Repeat customers will want to register and get the benefits of having an account, such as saving their information for future purchases and receiving notifications about upcoming sales, but it’s still a good idea to provide an option for people who just want to make a one-time order. It is perhaps best when designing an e-Commerce website to offer the option to create an account or register once the first transaction has been completed thus not endangering the sale.
Web Designers tip: Since you’ll still want to try to encourage users to create an account, you might try to design the purchase process to allow users to complete a guest checkout, and upon completion, allow them to create an account using the information that they just entered.
Our Approach to eCommerce Web Design
Secure
technology
Included with each site is a SSL Certificate, Payment Processing Logos and Security Badges.
Easy Product
Management
Easliy manage your inventory. Stock levels, daily - weekly - monthly sales and changes to prices can all be managed by the click of a button.
Mobile
Friendly
Your online store will be fully responsive and therefor perform across all devices from mobile and tablet to laptop and desktop.
Engaging your website visitors is hugely important when it comes to e-Commerce website design. In addition, it’s a good idea to utilise features like autocomplete to help users find popular products or items related to their searches.
With so many people using mobile search these days a mobile friendly website is an absolute must. We know the importance and design with this in mind - it can't be an after thought.
Faceted search is another important way to help users find products. This functionality allows them to narrow their search in a variety of ways, including by department, size, price range, manufacturer, etc. Providing this functionality gives users more power to find what they need, letting them refine their searches to exactly what they are looking for.
Set clear goals on every page - Each and Every page of your website should have a defined purpose.
For example, your homepage should entice users to click through to your categories, or better yet, straight through to a product page. From there, your product page should answer any lingering doubts users might have and convince them to make a purchase.
Your shopping cart page should simplify the checkout process and have a feature like a follow-up email that reassures shoppers that the transaction was successful. Keep this in mind when planning out the various types of pages that you’ll have on your ecommerce website.
List contact information! Make it very simple and enticing for customers to contact you so that it’s easy for them to get in touch with you directly. You do not want them to abandon a purchase if they have concerns about being able to get a hold of you should there be a problem - you should not appear to be some faceless entity that cannot be contacted.
If you don’t display your contact information visibly for your customers and they have to scour your site for contact information, it could lose you a sale.
Outside of listing your location and phone number, you can also provide FAQs, product reviews, or comments for users to read, as well as user-generated content like customer testimonials that highlight satisfied customers that use your products.
Web Designers Tip: Build brand loyalty! Look for opportunities to bring users back to your website whenever possible. Encourage them to sign up to your newsletter so that they can receive details on discounts, promotions and sales.
In order to keep from losing customers due to slow load times, you’ll want to make sure your site is optimised to run as quickly as possible.
Web Designers Tip: Combining a site’s JavaScript or CSS resource files into single files will speed up their interaction with the site, because users will only have to download one JavaScript file or style sheet rather than five or ten. Compress images, which will allow them to provide the best visuals at the smallest possible size, reducing download times.
Use caching to reduce the time spent sending data between the web server and the database server - there are various solutions available for this.